By Goher Iqbal Punn, Film Critic & Entertainment Analyst, Showbiz Bites
Happy Ending 1st day box office collections – the film could not open well at the box office in Indian circuit. The morning shows revealed low occupancy. But since the positive reviews’ support was there and there was a good vibe of doing good business in evening and late night shows being a rom-com true commercial film, Happy Ending nonetheless could not come up to the expectations and went flat.
Well, Happy Ending 1st day box office collections in domestic market are merely 4 crores. This total is even quite less than the last week’s release Kill Dil’s 1st day collections, which earned 6.85 crores in India on its first Friday. If this paces goes on like this, the film will hardly earn the investment costs. It has to gain good business in order to get good decent weekend business and then there are weekdays ahead as well.
Film’s pre-release buzz was much strong and considering the big hype and heavy promotional activities, it was being expected that Saif Ali Khan, Ileana D’Cruz, Preity Zinta, Govinda and Kalki Koechlin starrer this rom-com which has all commercial ingredients to work in its favor would do much better at multiplexes and in urban cities. Well, the business in urban cities and multiplexes are better than other parts of India and in single screens. The heavy amount of word of mouth is now needed to earn a decent opening weekend business. Also read posts such as Salman Khan says Katrina you have missed the chance of being my wife, Salman Khan gifts Rolls Royce to Arpita on her marriage, Happy Ending opening occupancy and Happy Ending Movie Review.