By Goher Iqbal Punn, Film Critic & Entertainment Analyst, Showbiz Bites
Ugly opening occupancy – the film, as it was evident and clear prior to release, opened to such a lower occupancy in the morning shows that it may be called a big disappointment. Well, the film got rave reviews from majority of the critics. But this is hardly going to help the movie at the box office since the biggie PK is in the competition. Besides, Ugly is not a product that fits to holiday season and when the giant is in competition, how can you survive? It is pretty obvious.
After now judging Ugly opening occupancy, it becomes clear the movie has to reply heavily on word of mouth even for survival. Otherwise, it will go off the cinema halls.
PK has been going simply fabulous so far and it surely will go for more by generating big business for the investors. Anyway, Ugly opening occupancy now makes it all clear for us and all the moviegoers that it could be a critically acclaimed movie, but cannot be a business-churner providing that it generates handsome amount of word of mouth, which seems faded away from all aspects. But in order to survive, it needs a bit of word mouth, else the tag of going back home it will have to see. Read other posts also such as Ugly Movie Review, PK 1st week box office collections and a hot seductress is now not open for adult movies (why? Read it).
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About Goher Iqbal Punn
Goher Iqbal Punn is a famed Hindi Film Critic, Hindi Music Reviewer, Entertainment Columnist and Bollywood Analyst. His creative and analytical writings are well-received and liked. Mr. Punn is a film trade expert as well and his Box Office Reports are always loved to read and appreciated. His other expertise includes analyzing the small screen of India (Indian television soaps & its celebrities). He has worked with the media giants like BBC (London), Screen (Indian Express, Delhi/Mumbai), Bollywood Hungama (Mumbai), Indiainfo (Mumbai/Bangalore) Daily Times (Lahore) and The Post (Lahore) respectively. In addition to these big wheels of the media industry, Mr. Punn has also been associated with plenty of other coveted online entertainment publications such as Nowrunning (New York), Galmsham (Mumbai), Radio Sargam (Leeds), One India (Bangalore/Mumbai), Bollygraph (Katmandu), Sulekha (Aston), Planet Bollywood (New York) and to name a few. Goher also shares a good rapport with Bollywood and Indian television fraternities.
He is often approached for his expert views on Hindi cinema and its celebrities. Media tycoons like The Times (Sunday Times, London), The Christian Science Monitor (Boston), Newsweek of USA and to name a few have interviewed him. Goher also helps the students researching on Bollywood, the most notable being the one he did with a student of Spanish University. Mr. Punn is the most experienced writer with more than 25 years of journalistic experience to his credit. He is contactable at goher.punn@gmail.com
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