By Saima Kanwal, Showbiz Bites Staff Writer
Dedh Ishqiya opening occupancy has been quite low on the release day. The opening of the film was not what was being expected from the film like this that has a great class. The film received positive reviews from the majority of the critics, nonetheless it could not allure the audiences, who went straight against what the critics said in their reviews. The opening occupancy in morning shows happened to be merely 20 to 30%. The film, which is a sequel to successful movie ‘Ishqiya’, was being expected to do good business if not extra-ordinary. Yes, it was being predicted that the film may get a tough competition with the rival film ‘Yaariyan’ that carries the newcomers including the director too is debutante. But Yaariyan defeated Dedh Ishqiya in morning shows by doing good business.
Dedh Ishqiya carries legendary names of the industry like Madhuri Dixit and Naseeruddin Shah whereas the brilliant actors like Arshad Warsi and Huma Qureshi too are included into the starcast. This all too could not allure the audiences. The main reason behind the low Dedh Ishqiya opening occupancy seems to be the below average music and pure Urdu language that is spread all over the film.
Today’s audience, who normally comes into theaters, consists of youngsters and their liking is obviously young and energetic lively film. This is the reason that the newcomers movie ‘Yaariyan’ did well against Dedh Ishqiya. The film now relies heavily on strong word of mouth publicity. But let’s wait for the later shows of the days. The movie might get boost as well. Till then Dedh Ishqiya opening occupancy is low. You may also read other articles on the website such as Dhoom 3 21st day box office collections, Dedh Ishqiya Movie Review, A look at Dedh Ishqiya Movie (special feature), Dedh Ishqiya box office prediction and Yaariyan Movie Review. Also read Yaariyan opening occupancy report with analysis.